Okay, beauty squad — let’s hit rewind. 2025 was a wild ride for the skincare and fragrance world, and if you blinked you might’ve missed some major moves. Here’s what actually stuck and what you should keep on your radar.
What we loved:
Tech meets skin. AI-powered routines, smart formulations, and personalised beauty weren’t just hype — they took off.
Fragrance got emotional. Scent became a mood tool rather than just a “what I smell like” accessory.
Wellness = beauty. Skincare wasn’t just about what’s on your face — it was about how you feel. Think rituals, habits, and mindset.
What we learned:
Multi-step everything? People are over it. The trend: efficient, effective routines.
Authenticity rules. Instead of glossy perfection, we saw real skin, real texture, and the beauty of “you”.
Scent layering is the new mood board. Fragrance wardrobes, not just ‘one scent for life’, became a thing.
So as you plan your beauty moves for spring and summer, keep these in mind: less is more, your scent tells your story, and self-care looks like whatever you need it to. Because the best routine is the one you’ll actually stick to.